Description: This webinar will review a step-by-step approach to marketing for an evidence-based program. Participants will learn how to effectively communicate with local providers and increase provider referral of patients, how to promote their program to individuals throughout the community, and key concepts of marketing and health communication. Upon completion of the webinar, participants will be prepared to develop and implement a customized marketing plan for their program.
Learning Objectives:
- Recognize the components of a marketing plan.
- Understand the importance of having a marketing plan.
- Identify resources available for developing a marketing plan.
Trainer: Hannah Herold, MPH, MA, MCHES, CVF
Location: Virtual
Date/Time: Thursday, February 24, 2022, 11 AM - 12 PM Eastern Time
Cost: Free
Language: English
Other Info: Please indicate a need for any accommodations during registration.
Continuing Education: Attendees will receive a certificate of completion.
This event has been approved for 1 hour of CHES (entry-level) / MCHES (advanced-level) Category I continuing education contact hours by the National Commission for Health Education Credentialing, Inc. (NCHEC).